By Arthur Williams
It wasn't until recently that Google changed its logo, allowing it to take up more of a chalk-like aesthetic. To say that this change grabbed the attention of the general public would be an understatement, especially those who frequently use this search engine. Logos are to be altered in certain ways, as I am sure that any Long Island advertising agency can attest to. If you would like to know how this can be done, please consider the following tips.
One of the points to consideration, when it comes to redesigning logos, is keeping your overall message the same. Yes, logos can change over the course of time; this doesn't mean that they still can't convey the same basic message. Coca-Cola is a great example of this, especially when given how iconic the brand name is after all these years. This is a critical point to make note of, and there isn't a single Long Island advertising agency that can say differently.
Next, try to focus on keeping simplicity at the forefront. As firms like fishbat will tell you, minimalist design is all the rage, and one of the reasons for this is how easy it is to read. Consider the fact that most people cannot clearly read script or other kinds of typefaces, which is why many website and graphic developers have stuck with the likes of Arial and Calibri. Simplicity matters, and no Long Island advertising agency can overlook this.
Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.
With these points in mind, you should have a general understanding of what redesigning logos is all about. It's important to consider that these must change over the course of time; otherwise, companies run the risk of being left behind. Not only should logos be as clean as possible but it's vital that the messages they convey remain consistent as well. Only then will you be able to achieve the utmost success that can be imagined.
One of the points to consideration, when it comes to redesigning logos, is keeping your overall message the same. Yes, logos can change over the course of time; this doesn't mean that they still can't convey the same basic message. Coca-Cola is a great example of this, especially when given how iconic the brand name is after all these years. This is a critical point to make note of, and there isn't a single Long Island advertising agency that can say differently.
Next, try to focus on keeping simplicity at the forefront. As firms like fishbat will tell you, minimalist design is all the rage, and one of the reasons for this is how easy it is to read. Consider the fact that most people cannot clearly read script or other kinds of typefaces, which is why many website and graphic developers have stuck with the likes of Arial and Calibri. Simplicity matters, and no Long Island advertising agency can overlook this.
Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.
With these points in mind, you should have a general understanding of what redesigning logos is all about. It's important to consider that these must change over the course of time; otherwise, companies run the risk of being left behind. Not only should logos be as clean as possible but it's vital that the messages they convey remain consistent as well. Only then will you be able to achieve the utmost success that can be imagined.
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