When people think of email marketing, they assume it is a way to spam and do not care to learn more about it. It is your responsibility to make campaigns that are easy and fun to use for your customer. Read on to find methods you can begin using now.

Be persistent in your attempts to reach customers. You don't have to send emails daily, but keep in mind that you may not capture a customer's attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.

Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like "$$$."

Prior to contacting any of your customers through email, you should always get their permission to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.

Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.

Be sure to be consistent and steadfast with each strategy. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.

Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.

Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.

Give your readers personal attention by sending emails with personalized messages. If your customers feel like you have mass sent the email, they may just delete and block you. Addressing the customer using his or her first name is a very easy personalization step. It's important to have knowledge of why, when, and where a subscriber signed up for your list. Use all of this information to focus your message to your readers' needs.

Now that you've read this article, you know how to make email marketing work for you. Apply these tips, and you're sure to see results. Feel free to experiment with what you've learned and develop new strategies of your own. A little emailing can go a very, very long way.