By Rob Sutter
To say that social media is big would be something of an understatement. As a matter of fact, depending on the person you talk to about it, they might not be able to function without sites like Facebook and Twitter. With that said, it's important to understand how to use social media to expand your business. Here are just a few of the biggest do's and don'ts that will help, in this respect, provided by Long Island SEO specialists.
DO ensure that your content matches your brand. Content on social media matters, but not everything will grab your attention. This is why you should make sure that your posts are not only attention-grabbing, but useful to boot. If you're running a marketing firm, for example, perhaps you can share posts regarding changes in the industry. While this is just one example, it speaks volumes about how far relevant content can take you.
DON'T limit yourself. You might have your sights focused on only the biggest platforms - Facebook arguably rules the roost, in this respect - but this doesn't mean that you should limit yourself. As a matter of fact, Long Island SEO agencies will stress the importance of creating accounts across different sites. According to companies like fishbat, by doing so, you'll be able to expand your audience.
DO post on a routine basis. Your content should be consistent, not only from a material standpoint but in terms of posting as well. If you only post on Facebook once a week, you want to make sure that you keep up this schedule. The same can be said if you were to tweet only a few days a week. By letting long stretches of time go without posting, you run the risk of losing your audience. Regular social media activity matters, to say the least.
DON'T let your audience go ignored. Social media engagement is important, to say the least, so you shouldn't let your audience go ignored. As a matter of fact, it's in your best interest to response to any comments or questions that you receive. By doing so, not only will you be able to create dialogues but boost your brand as well. People will treat you with greater respect, which can translate to better business down the road.
DO ensure that your content matches your brand. Content on social media matters, but not everything will grab your attention. This is why you should make sure that your posts are not only attention-grabbing, but useful to boot. If you're running a marketing firm, for example, perhaps you can share posts regarding changes in the industry. While this is just one example, it speaks volumes about how far relevant content can take you.
DON'T limit yourself. You might have your sights focused on only the biggest platforms - Facebook arguably rules the roost, in this respect - but this doesn't mean that you should limit yourself. As a matter of fact, Long Island SEO agencies will stress the importance of creating accounts across different sites. According to companies like fishbat, by doing so, you'll be able to expand your audience.
DO post on a routine basis. Your content should be consistent, not only from a material standpoint but in terms of posting as well. If you only post on Facebook once a week, you want to make sure that you keep up this schedule. The same can be said if you were to tweet only a few days a week. By letting long stretches of time go without posting, you run the risk of losing your audience. Regular social media activity matters, to say the least.
DON'T let your audience go ignored. Social media engagement is important, to say the least, so you shouldn't let your audience go ignored. As a matter of fact, it's in your best interest to response to any comments or questions that you receive. By doing so, not only will you be able to create dialogues but boost your brand as well. People will treat you with greater respect, which can translate to better business down the road.
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