By Stephen Wallace
Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
Various reasons are there for sending this rather than normal letters such as their cost being cheaper and a way to show your correspondence where you currently are now. Another use is to market the products and services of businesses with postcard advertising which mailed to many individuals. Here are various tips in maximizing the effectiveness of producing sales lead and increasing traffic in websites.
Make sure this goes to prospects who may be interested with your offer and had historically acted on these offers they liked. Example is to send it to individuals who requested details about products and services that is similar to what you are offering. These lists can be acquired through most brokers of mailing lists.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because postcards are delivered without envelopes so their messages can be read directly and most people cannot avoid in doing so. Grab this advantage by getting to the point directly and capture their attention immediately with your message. Make it easy to read and brief so they would still be read even when the person just glances on it.
Send them using first class mailing services as these are just a few cents higher than standard ones if it fits the required size. Their delivery will be prioritized over other classes which means they would arrive faster to your intended receivers. This also has the chance of producing more replies from your target customers.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Avoid spending much with your designs and prints because colorful and elegant ones are expensive unless these services are what you offer. Those with simple designs can just be made using your own computer and print it yourself or with the help of printing companies. Be sure to follow these tips if you want an increase of website traffic or sales.
Various reasons are there for sending this rather than normal letters such as their cost being cheaper and a way to show your correspondence where you currently are now. Another use is to market the products and services of businesses with postcard advertising which mailed to many individuals. Here are various tips in maximizing the effectiveness of producing sales lead and increasing traffic in websites.
Make sure this goes to prospects who may be interested with your offer and had historically acted on these offers they liked. Example is to send it to individuals who requested details about products and services that is similar to what you are offering. These lists can be acquired through most brokers of mailing lists.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because postcards are delivered without envelopes so their messages can be read directly and most people cannot avoid in doing so. Grab this advantage by getting to the point directly and capture their attention immediately with your message. Make it easy to read and brief so they would still be read even when the person just glances on it.
Send them using first class mailing services as these are just a few cents higher than standard ones if it fits the required size. Their delivery will be prioritized over other classes which means they would arrive faster to your intended receivers. This also has the chance of producing more replies from your target customers.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Avoid spending much with your designs and prints because colorful and elegant ones are expensive unless these services are what you offer. Those with simple designs can just be made using your own computer and print it yourself or with the help of printing companies. Be sure to follow these tips if you want an increase of website traffic or sales.
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