By Deborah Sullivan
Starting a new business is risky, expensive, and stressful. Most owners budget carefully and count every penny. Spending money on advertising is not optional, and even though you need a good website to draw customers, if you are targeting local clientele, you will also need something personal to draw them to your shop or office. Postcard marketing is a great, inexpensive way to do that.
Unlike some mailers, postcards are economical to print and mail. You can even go with over sized cards and still save money. A good mailing list is critical for success however. Postcards may not be as glamorous as four color glossy brochures, but you can develop professional looking mailers that are eye-catching and informative.
When you're on a tight budget, you need to have a good imagination. Postcards don't just have to be for mailing. You could use them as business cards left on the counters of local establishments. If you add a hole, you can use them for hang tags. They also work well at trade shows and local events where you can rent a booth and display cards outlining the services you provide.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
Sending postcards are a great way to keep your competition from knowing exactly what you are doing until it is too late for them to counter your campaign. When you put ads in the paper or on your website, everyone has access to the information. Don't be fooled. Your competition will be watching. Sending mailers makes it harder for them to compete.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Brochures are often large and bulky. They can end up in files or in the trash because they take up valuable space on a desk or counter. Postcards, on the other hand, are small and easily tucked into a drawer or purse. People tend to keep mailers that can be redeemed for discounts or special offers if presented at the point of purchase. Limited time offers are great ways to get customers into your store.
Even businesses based on great ideas fail. This can happen for a lot reasons, but a main one is lack of marketing expertise. In order to succeed, the buying public has to know what you have to offer. Sometimes the simplest mailers make the most impact with target audiences.
Unlike some mailers, postcards are economical to print and mail. You can even go with over sized cards and still save money. A good mailing list is critical for success however. Postcards may not be as glamorous as four color glossy brochures, but you can develop professional looking mailers that are eye-catching and informative.
When you're on a tight budget, you need to have a good imagination. Postcards don't just have to be for mailing. You could use them as business cards left on the counters of local establishments. If you add a hole, you can use them for hang tags. They also work well at trade shows and local events where you can rent a booth and display cards outlining the services you provide.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
Sending postcards are a great way to keep your competition from knowing exactly what you are doing until it is too late for them to counter your campaign. When you put ads in the paper or on your website, everyone has access to the information. Don't be fooled. Your competition will be watching. Sending mailers makes it harder for them to compete.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Brochures are often large and bulky. They can end up in files or in the trash because they take up valuable space on a desk or counter. Postcards, on the other hand, are small and easily tucked into a drawer or purse. People tend to keep mailers that can be redeemed for discounts or special offers if presented at the point of purchase. Limited time offers are great ways to get customers into your store.
Even businesses based on great ideas fail. This can happen for a lot reasons, but a main one is lack of marketing expertise. In order to succeed, the buying public has to know what you have to offer. Sometimes the simplest mailers make the most impact with target audiences.
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