Have you ever clicked on a website, only to hear audio and being unable to determine where it's coming from? This is where autoplaying videos come into play and they are something of a recent development on the Internet. They can be annoying in many situations, but this doesn't necessarily mean that they're useless. As a matter of fact, here are a few things that you should know about autoplaying videos, courtesy of online marketing companies.

One of the reasons why most people detest autoplaying videos is the fact that they seemingly spring out of nowhere. It's almost like if you click on a website, you're immediately met with audio that you weren't anticipating. Not only does this startle the average visitor, but it can hinder the user experience as a whole. This is just one of the concerns that online marketing companies can draw attention to.

Many people dislike autoplaying videos because many of them don't relate to their interests. If there's one thing that can be said about online marketing, it's that catering to the specific needs of users is becoming easier. This cannot be easily done with the aforementioned videos, though, as they typically play without regard for specific user interests. For this reason, it's understandable that said videos have developed a bad reputation.

This isn't to say that autoplaying videos don't have value, provided they're implemented in the right ways. For example, companies like fishbat will tell you that these videos should be located in areas where they can be easily found. If someone clicks on a homepage and the video plays in front of their faces, the presentation is more straightforward. While this alone won't make a substantial change, it's a step in the right direction.

For those that are interested in using autoplaying videos, it goes without saying that a certain level of care should be implemented. Failure to do so can result in one's user experience becoming poor. After all, there are many sites that have videos that play on their own, without providing much in the way of value to a larger audience. If this type of content is created with care, though, positive results are likely to rise to the surface.