By Paula Hess
Long Island SEO agencies across the board can tell you that numerous changes impacted their strategies over the years. One of the most noteworthy is the growing importance of mobile devices, smartphones and tablets to be more specific. Seeing as how these can be used to access the Internet, it would make sense for search engines to place more emphasis on mobile devices in general. What is their value compared to desktop computers, though? Read on to learn more.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
Did you know that bounce rate tends to show up better on desktop computers than smartphones? Anyone that has ever used their phone to go online may tell you that their attention tends to fade. What this means is that they may click on a site and leave immediately, no matter how well-made it is. On the other hand, browsing the Internet on a traditional computer can maintain one's attention, which goes a long way from a bounce rate perspective.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
Did you know that bounce rate tends to show up better on desktop computers than smartphones? Anyone that has ever used their phone to go online may tell you that their attention tends to fade. What this means is that they may click on a site and leave immediately, no matter how well-made it is. On the other hand, browsing the Internet on a traditional computer can maintain one's attention, which goes a long way from a bounce rate perspective.
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