By Arthur Williams
Today, Myspace is looked at as a memory from the early days of social media. Despite the fact that it has all but faded away, this doesn't change the legacy that it left behind. As a matter of fact, a number of online marketing companies will be able to tell you that Myspace brought many features to the surface that we continue to use today on various social media platforms. Before we get to this discussion, though, it may be worth noting why this site's relevance faded in the first place.
Depending on who you ask, what went wrong with Myspace could be chalked up to numerous factors. While Myspace was still going strong by 2008, it wasn't until Facebook's arrival that things started to look bleak. Facebook's growth was remarkable, to say the least, and it seemed like only a matter of time until the current king of sorts would be hoisted off of its throne. This is just one possibility, but it doesn't change the fact that Myspace left a legacy behind. Here are 3 talking points that online marketing companies should make note of.
One of Myspace's claims to fame is how it made the Internet, for lack of a better term, cool. When you think about the Internet, chances are that you think of a younger audience that's more tech-savvy, as evidenced by their penchant for video games and smartphones. In the early days of the Internet, though, it was mostly used by what many would consider being geeks. Myspace was cutting edge, though, which meant that people from all walks of life got onboard. Myspace wasn't the only factor, but it played a prominent role in the eyes of companies like fishbat.
It's also worth focusing on multimedia, which Myspace showcased in large amounts. Even though photos, videos, and the like caused these profile pages to come to a crawl at times, it showed just how popular these forms of content were on the Web. This is evidenced by Myspace's current focus on music, for those that continue to visit the site today. To say that multimedia matters would be an understatement, and the early days of social media helped with this.
Lastly - and perhaps most importantly - Myspace showed that there was a demand for social media. Users that were on the site relished in the idea of showcasing themselves in various ways. They wanted people to know their interests and what they were doing at any given moment. Such a service paved the way for sites that we use today, Facebook arguably being the most popular. Social media's popularity is remarkable, to say the least, and Myspace can be thanked for that.
Depending on who you ask, what went wrong with Myspace could be chalked up to numerous factors. While Myspace was still going strong by 2008, it wasn't until Facebook's arrival that things started to look bleak. Facebook's growth was remarkable, to say the least, and it seemed like only a matter of time until the current king of sorts would be hoisted off of its throne. This is just one possibility, but it doesn't change the fact that Myspace left a legacy behind. Here are 3 talking points that online marketing companies should make note of.
One of Myspace's claims to fame is how it made the Internet, for lack of a better term, cool. When you think about the Internet, chances are that you think of a younger audience that's more tech-savvy, as evidenced by their penchant for video games and smartphones. In the early days of the Internet, though, it was mostly used by what many would consider being geeks. Myspace was cutting edge, though, which meant that people from all walks of life got onboard. Myspace wasn't the only factor, but it played a prominent role in the eyes of companies like fishbat.
It's also worth focusing on multimedia, which Myspace showcased in large amounts. Even though photos, videos, and the like caused these profile pages to come to a crawl at times, it showed just how popular these forms of content were on the Web. This is evidenced by Myspace's current focus on music, for those that continue to visit the site today. To say that multimedia matters would be an understatement, and the early days of social media helped with this.
Lastly - and perhaps most importantly - Myspace showed that there was a demand for social media. Users that were on the site relished in the idea of showcasing themselves in various ways. They wanted people to know their interests and what they were doing at any given moment. Such a service paved the way for sites that we use today, Facebook arguably being the most popular. Social media's popularity is remarkable, to say the least, and Myspace can be thanked for that.
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