By Arthur Williams
How do you know if your SEO strategy is working? The best way to do so is by tracking metrics, which are numerous, to say the least. Web design companies are able to keep track of these, but which ones should specifically be focused on? For those that would like to learn more, in order to improve their rankings in the future, here are the top 4 SEO metrics that should make it a point to track over the course of time.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Generally speaking, a visitor will click away from a site if it takes longer than 3 seconds to load. It's easy to see why, as the growth of digital media fostered a sense of immediacy. People expect sites to load quickly, which is the case for the ones that are developed well. Otherwise, performance can come to a crawl. This is yet another SEO metric that should be tracked over the course of time.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Generally speaking, a visitor will click away from a site if it takes longer than 3 seconds to load. It's easy to see why, as the growth of digital media fostered a sense of immediacy. People expect sites to load quickly, which is the case for the ones that are developed well. Otherwise, performance can come to a crawl. This is yet another SEO metric that should be tracked over the course of time.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
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