By Rob Sutter
There are many reasons why, in the vast world of social media, Tumblr stands out. Everything from the content it offers to the audience that it attracts can't be overlooked, and each quality makes it worth the attention of Long Island advertising agencies. With that said, it may seem difficult to promote an individual or brand on this platform. With these do's and don'ts, such an endeavor will be made that much easier.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
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