By Arthur Williams
Videos on LinkedIn have been shown to drive more engagement than text posts, which speaks volumes about the importance of the former. Despite the fact that this social media network has made strides in making video production and posting easier, there are many users that don't know how to go about this. Fortunately, such an endeavor isn't as difficult as it appears. Here are a few qualities that LinkedIn videos should have to achieve Long Island advertising success.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Heavy - Next, your LinkedIn videos should be heavy on content. This probably goes without saying, but many people tend to believe that just because these videos are short in length, they must not provide much value. This couldn't be any further from the truth, as everything from industry information to self-help advice can be given. For those that are serious about creating these videos, content is paramount.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Prompt - You should be prompt when it comes to posting LinkedIn videos, too. To better frame this, if a news story that you find interesting breaks, you'll want to get your thoughts out about it as soon as possible. The video that you'll record on the story in question should be published the day of so that, in theory, it attracts as much attention as possible. This is an example of promptness in action when it comes to LinkedIn content in general.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Heavy - Next, your LinkedIn videos should be heavy on content. This probably goes without saying, but many people tend to believe that just because these videos are short in length, they must not provide much value. This couldn't be any further from the truth, as everything from industry information to self-help advice can be given. For those that are serious about creating these videos, content is paramount.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Prompt - You should be prompt when it comes to posting LinkedIn videos, too. To better frame this, if a news story that you find interesting breaks, you'll want to get your thoughts out about it as soon as possible. The video that you'll record on the story in question should be published the day of so that, in theory, it attracts as much attention as possible. This is an example of promptness in action when it comes to LinkedIn content in general.
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