By Paula Hess
If you've been on Snapchat, Facebook, or any other social media platform for an extended length of time, you know all about Stories. This type of format features content that's told in sequential order, whether it's in regard to trips, projects in progress, or what have you. YouTube has recently joined the fold, which brings us to the topic of YouTube Stories. Here is what those that work in Long Island advertising can tell you about this feature.
YouTube Stories, for those not in the know, is a mobile app feature that lets users create their own stories. To access the feature in question, open the YouTube app, tap the video camera icon, and choose "Create Story." By doing so, you will be able to create your own Story, complete with live video footage, filters, stickers, and the like. It's an easy enough service to access, but there is more that companies such as fishbat can tell you about it.
Before you start curating your own Stories, though, it's worth noting that YouTube Stories isn't available to everyone right now. In fact, as of now, it's only open to certain content creators, particularly those that have 10,000 subscribers or more. It's expected that this feature will be provided to more users as time goes on. However, one can look this as a testing period, where certain curators will be able to try out the feature and see what it has to offer.
Even though the feature will take time to be rolled out to other users, YouTube Stories offers quite a bit compared to other social media networks. For instance, if you're familiar with Snapchat Stories, you know that they are automatically deleted after 24 hours after being published. YouTube Stories, on the other hand, last for 7 days. This gives YouTube a leg up and, on the surface, makes it more appealing to the average user.
The reveal of YouTube Stories shouldn't come as much of a shock, as it seems like a natural progression for YouTube itself. For the longest time, it has been the largest video streaming service in the world, and its social component makes it a prime candidate for a "Story" format. It may even become more commonplace on YouTube, but this is dependent on its user base. If it doesn't prove to be a hit, YouTube is likely to change course.
YouTube Stories, for those not in the know, is a mobile app feature that lets users create their own stories. To access the feature in question, open the YouTube app, tap the video camera icon, and choose "Create Story." By doing so, you will be able to create your own Story, complete with live video footage, filters, stickers, and the like. It's an easy enough service to access, but there is more that companies such as fishbat can tell you about it.
Before you start curating your own Stories, though, it's worth noting that YouTube Stories isn't available to everyone right now. In fact, as of now, it's only open to certain content creators, particularly those that have 10,000 subscribers or more. It's expected that this feature will be provided to more users as time goes on. However, one can look this as a testing period, where certain curators will be able to try out the feature and see what it has to offer.
Even though the feature will take time to be rolled out to other users, YouTube Stories offers quite a bit compared to other social media networks. For instance, if you're familiar with Snapchat Stories, you know that they are automatically deleted after 24 hours after being published. YouTube Stories, on the other hand, last for 7 days. This gives YouTube a leg up and, on the surface, makes it more appealing to the average user.
The reveal of YouTube Stories shouldn't come as much of a shock, as it seems like a natural progression for YouTube itself. For the longest time, it has been the largest video streaming service in the world, and its social component makes it a prime candidate for a "Story" format. It may even become more commonplace on YouTube, but this is dependent on its user base. If it doesn't prove to be a hit, YouTube is likely to change course.
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