By Arthur Williams No matter how many podcasts you listen to on a regular basis, if you attempt it yourself, you'll find that it's not as easy as it looks. The best podcasters make it look effortless, which is why it's important to prepare yourself for the challenges that await. Everything from the subject matter you cover to your overall demeanor must be accounted for. Here are the...
By Arthur Williams When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it's possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition...
By Paula Hess Facebook is arguably the greatest social media network in the world today. With well over 2 billion active users per month, all of whom use the site for different purposes, it's easy to see why it remains a prevalent advertising tool. However, some strategies are more effective than others, which brings us to the topic at hand. Here are 3 Facebook strategies, highlighted...
By Rob Sutter One of the most important digital strategies, according to online marketing companies across the board, is content marketing. In some form or another, most big businesses take part in this endeavor. If you're planning on doing the same, it's important to understand how to constantly improve. Otherwise, you run the risk of your progress becoming stagnant. Here are a few...
By Rob Sutter Writers are nothing short of important for businesses that are meant to create. Not only do they have a firm understanding of spelling, grammar, and structure, but they can use their creative abilities to bring life to projects that may not have been as ambitious otherwise. An area that they may not have considered, however, is advertising. For this reason, here are...
By Arthur Williams Web conferencing, for the uninitiated, is the method by which audio and video is streamed over the Internet in real time. When employees and business people are unable to attend appointments or meetings in person, web conferencing is the next best thing. In fact, it has become quite common in the business place. For every Internet marketing company, small and large,...
By Paula Hess There are many promotional benefits that LinkedIn offers, even beyond the B2B capabilities that it has been touted to have. If your goal is to raise awareness of your business on this platform, Long Island advertising goes a long way. To get the most out of LinkedIn, in this sense, here are 3 benefits to be aware of. Before long, you will find yourself getting seen by...
By Arthur Williams There is a bevy of techniques that business owners use to get the word out about their products. One of the most common in the world of Long Island advertising is PPC. Also known as pay-per-click, this can be used to create awareness for a number of businesses, regardless of what they specialize in. If you've heard of this term but don't know the specifics, or haven't...
By William Santiago Opening a company creates a great opportunity to the government, household, and you as the owner. The authorities will get income in the form of taxes from the establishment and the surrounding people will have a market for their labor and raw material. Entrepreneurs stand a chance of exercising their freedom and increase their financial status. Becoming a supplier...
By Paula Hess If you heard of the term Generation Z, also known as "Gen Z," you may know that it identifies as younger group. What you may not know is that it specifically refers to those that were born between the mid-90s and early 2000s. Business owners are wise to market to them, but this is easier said than done without the right approach. Fortunately, solid Long Island advertising...
