By Paula Hess
One of the media programs that have become quite popular as of late is TikTok. Whether you've only heard about it, seen it online, or actively used it yourself, there's no denying the momentum that this platform has seen. In fact, you may be looking to utilize it to bolster your Long Island advertising efforts. To get the most out of TikTok, though, here are some of the questions that are worth being asked.
"What is TikTok, anyway?" TikTok is a mobile app that was released in 2016. Essentially, it's used to record short videos, which isn't unlike Snapchat or the now-defunct Vine. TikTok focuses largely on content where users lip sync, whether it's to music or comedy skits. While these details would lead one to believe that TikTok is an entertainment platform, companies such as fishbat can attest to the business potential it wields.
"Are there other forms of content, outside of lip syncs, on TikTok?" Yes, TikTok is known for offering a plethora of content outside of comedy and music segments. It has also become home to a litany of videos featuring athletic feats. These range from hurdles, deadlifts, and parkour, just to name a few examples. What this means is that if you think TikTok is all about lip syncs, and nothing more, you may want to look into this platform further.
"Who uses TikTok the most?" When discussing audiences, it's important to note that TikTok is largely used by those in their early to mid-20s. Furthermore, it would appear that TikTok's audience is largely female. The app originated in China, but has since seen popularity in other parts of the world, the United States being among the most prominent. These details should provide you with an understanding as to who uses TikTok the most.
These are just a few details worth sharing about TikTok, but understand that it has potential outside of its intended purpose. Users will continue to upload videos of themselves, no matter how embarrassing they might seem in hindsight, but the growth associated with this platform can't be ignored. TikTok may help businesses reach audiences that they wouldn't have been able to otherwise. Whether this level of growth can sustain itself, though, remains to be seen.
"What is TikTok, anyway?" TikTok is a mobile app that was released in 2016. Essentially, it's used to record short videos, which isn't unlike Snapchat or the now-defunct Vine. TikTok focuses largely on content where users lip sync, whether it's to music or comedy skits. While these details would lead one to believe that TikTok is an entertainment platform, companies such as fishbat can attest to the business potential it wields.
"Are there other forms of content, outside of lip syncs, on TikTok?" Yes, TikTok is known for offering a plethora of content outside of comedy and music segments. It has also become home to a litany of videos featuring athletic feats. These range from hurdles, deadlifts, and parkour, just to name a few examples. What this means is that if you think TikTok is all about lip syncs, and nothing more, you may want to look into this platform further.
"Who uses TikTok the most?" When discussing audiences, it's important to note that TikTok is largely used by those in their early to mid-20s. Furthermore, it would appear that TikTok's audience is largely female. The app originated in China, but has since seen popularity in other parts of the world, the United States being among the most prominent. These details should provide you with an understanding as to who uses TikTok the most.
These are just a few details worth sharing about TikTok, but understand that it has potential outside of its intended purpose. Users will continue to upload videos of themselves, no matter how embarrassing they might seem in hindsight, but the growth associated with this platform can't be ignored. TikTok may help businesses reach audiences that they wouldn't have been able to otherwise. Whether this level of growth can sustain itself, though, remains to be seen.
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