By George Dodson
Calendars have been in the news quite a bit lately. This is because the Mayan calendar saw the end of an era and 2012. A wholesale change in the beginning of a new 5000 year period is what they predicted although they didn't predict the end of the world. Not even being a topic of conversation, Pirelli calendar is one of the most famous calendars.
In 1872, the famous Pirelli found his tire and cable company. At that time, he only employed 45 people. earning thousands of dollars, thousands of people is what the company employs now. The company started the calendar in 1962 as an advertisement ploy. Aiming this calendar at key markets, it originally featured tires. The photographer shot models on the beaches of Cote d'Azur later in the calendars history. One of the famous models to appear in the calendar was Sophia Loren. Quite controversial was her decision to appear in the calendar in 2007 at the age of 72. That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.
in 1974, the oil crisis caused recession and the calendar was discontinued. They started the calendar again 10 years later. In some form or another, the calendar still featured tires until it became more sophisticated. It was not necessary to show the product finally.
You must keep in mind that the production run of this calendar was small and only key people that the Pirelli people wanted had this calendar. Its demand was high and availability rare.
Around the world, this calendar eventually became very famous. Being part of the famous racing team is obviously part of the reason. For its production, Pirelli started using the best photographers and models. The decision was to make them limited and valuable during this time. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen, the calendars became collectibles.
Depending on the photographer, the narrative changed. For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. A free spirit and a natural tone to the layout is what he wanted. The wild and the natural landscape were familiar to Bernard as he had lived in Africa.
The tire company printed of the calendar and lead free paper. what Pirelli wanted is for it to be eco-friendly. Environmental friendly is one thing he made sure of the people shooting the calendar models. To offset the number of the emissions used for producing the calendar; he worked to protect a forested area in Costa Rico.
The very latest calendar features Miranda Kerr and it shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Each year the Pirelli calendar has a different theme of womanhood. Having a place of honor is achieved by combining creativity, beauty and glamor. Its restriction on ownership and it limited run has added to the excitement.
In 1872, the famous Pirelli found his tire and cable company. At that time, he only employed 45 people. earning thousands of dollars, thousands of people is what the company employs now. The company started the calendar in 1962 as an advertisement ploy. Aiming this calendar at key markets, it originally featured tires. The photographer shot models on the beaches of Cote d'Azur later in the calendars history. One of the famous models to appear in the calendar was Sophia Loren. Quite controversial was her decision to appear in the calendar in 2007 at the age of 72. That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.
in 1974, the oil crisis caused recession and the calendar was discontinued. They started the calendar again 10 years later. In some form or another, the calendar still featured tires until it became more sophisticated. It was not necessary to show the product finally.
You must keep in mind that the production run of this calendar was small and only key people that the Pirelli people wanted had this calendar. Its demand was high and availability rare.
Around the world, this calendar eventually became very famous. Being part of the famous racing team is obviously part of the reason. For its production, Pirelli started using the best photographers and models. The decision was to make them limited and valuable during this time. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen, the calendars became collectibles.
Depending on the photographer, the narrative changed. For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. A free spirit and a natural tone to the layout is what he wanted. The wild and the natural landscape were familiar to Bernard as he had lived in Africa.
The tire company printed of the calendar and lead free paper. what Pirelli wanted is for it to be eco-friendly. Environmental friendly is one thing he made sure of the people shooting the calendar models. To offset the number of the emissions used for producing the calendar; he worked to protect a forested area in Costa Rico.
The very latest calendar features Miranda Kerr and it shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Each year the Pirelli calendar has a different theme of womanhood. Having a place of honor is achieved by combining creativity, beauty and glamor. Its restriction on ownership and it limited run has added to the excitement.
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