By Jerome A. Wallace
Aside from online marketers; freelance writers, online publishers, and bloggers also need to do keyword research. These professionals understand that ranking for the "right" keyword/s can either make or break your website. It is one of the most important, critical, and high return activities in the search marketing world.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
When predicting the movements in demand, responding to changing market conditions, and producing the products, services, and content that web searchers are already actively searching, keyword research is very important. And, the usefulness of this information cannot be overstated.
Understanding the Value of the Keyword to Your Website
Visitors type keywords into search engines, which are often available to webmasters. Through the keyword research tools, we can identify this information. However, those tools cannot explain directly the importance of this receiving traffic from those searches. Therefore what you need to do is to know your own website, make some hypotheses, test, and repeat if something went wrong.
How to Measure a Keyword's Value?
* Examine Yourself
Evaluate if your keyword is appropriate to your website's content. Also check if searchers will find what they're looking for on your site when they search using these keywords. In addition, also check if this traffic fetches you benefits and achieve other organisational goals.
* Search for the term/phrase in the major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to provide you a clear picture into the competition, and also the difficulty it will be to rank for the given term.
* Purchase a sample campaign for the keyword
There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Calculate the exact value of each keyword
By using the data you've gathered from the previous steps, verify the exact value of each keyword.
The way how you choose your keyword is the most important part of a SEO campaign because choosing a strong one to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
When predicting the movements in demand, responding to changing market conditions, and producing the products, services, and content that web searchers are already actively searching, keyword research is very important. And, the usefulness of this information cannot be overstated.
Understanding the Value of the Keyword to Your Website
Visitors type keywords into search engines, which are often available to webmasters. Through the keyword research tools, we can identify this information. However, those tools cannot explain directly the importance of this receiving traffic from those searches. Therefore what you need to do is to know your own website, make some hypotheses, test, and repeat if something went wrong.
How to Measure a Keyword's Value?
* Examine Yourself
Evaluate if your keyword is appropriate to your website's content. Also check if searchers will find what they're looking for on your site when they search using these keywords. In addition, also check if this traffic fetches you benefits and achieve other organisational goals.
* Search for the term/phrase in the major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to provide you a clear picture into the competition, and also the difficulty it will be to rank for the given term.
* Purchase a sample campaign for the keyword
There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Calculate the exact value of each keyword
By using the data you've gathered from the previous steps, verify the exact value of each keyword.
The way how you choose your keyword is the most important part of a SEO campaign because choosing a strong one to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
About the Author:
KW research & analysis are performed by webmasters and online marketers to ensure that their future marketing plans will work. For more on keyword research, check out the links above.
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