Google Updates Adsense Text Ads To Improve Readability

Posted by Hadraj Youssef On Saturday, May 31, 2014 0 Comments
By Bilal Syed


If you haven't noticed already, Google's given their text ads a brand new look. AdSense text ads now have a new, updated font. They've also made some interesting changes to the call-to-action button.



This is also important for people who use Google Adwords to market their business. Google Adwords are the ads that are shown when you search anything on Google. Google has now made steps to improve how these text ads are rendered on mobile devices and on regular desktops and notebook computers.

For instance, a narrow 468x60 ad will have a call to action button displayed on the far right. An ad displayed as a 300x250 rectangle will have a call to action button located directly under the text of the ad. There is more room between the different elements of the ads. Some ads looked crowded and were difficult to read on smaller screens before the update. This should not be a problem anymore since the new design allows for more blank space between the different elements of the ads.

They know that when a customer pays them to run ads that the customer needs their ads to render acrosss all devices in a seamless fashion. The easier these ads are to read, the more likely the ad is to attract customers. Attracting customers is why companies pay money to run these Ads.

As time progresses, so does the fast-paced improvements in telecommunications. Nowadays, people spend most of their time on their mobile phones and tablets 'surfing the net'. To make the AdSense campaigns more user-friendly, Google announced a launch of new ad styles. While the styles were still image and text ads, their sizes are being modified to accommodate the smaller screens of the mobile phones and tablets.

While this may seem unnecessary, it does provide some advantages to the website owner and the monetizing features of their store. The advertisers will be able to promote their ads without distorting the pages making the website more easily accessible and prompting return visits. Furthermore, the website will now be able to promote a range of AdSense ads including both image and text ads.




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