Marketing trends have changed drastically over the past half-decade, and more changes are being seen every year. The most dominating marketing trend this year (2014), has been the use of intense graphics to market and advertise products both online and offline. Marketers are employing new tactics of advertising company brands and products through realistic visual effects that have never been seen before. Some of these include:



In order to have a successful website that generates a lot of targeted relevant traffic, you need to be up-to-date on all the latest graphic marketing trends in 2014. It seems like today the word is simplicity. You really want to keep your designs as simple as possible and not over do it. Trying too hard to attract customers will only turn people off in large numbers. You need to figure out a way to subtly attract consumers in a way that makes them feel like you aren't trying to sell them something.

2. Illustrative Art (Infographics): Infographics are nor more popular than before. Marketer�s today use carefully and creatively designed illustrative art to make adverts enticing to target audience. Infographics make understanding an advert or product very easy for target audience, and this has in turn converted even more target audience into customers, though for those who use it wisely.

3. Vector art: Graphics designers are now using hand-crafted vector art to create eye-catching advertisements online. The authentic designs in these vector-arts attract one to look at, and this in turn delivers the main message as needed. This is by far the simplest yet easiest way to capture young people�s mind, and get them know what you are promoting as a marketer.

4. Visual navigation in webpages: Marketers are now using this alternate navigation technique to incorporate adverts, and even make websites more realistic and usable than they were a few months back. Although not a direct advertisement feature, the fact that the website is more appealing entices one to come back again, and this creates big an avenue to convert a returning visitor into a customer. The only way a marketer can be successful in this world today is by being familiar with the latest marketing trends. Adopting the trends discussed above among many others should give you a much brighter future, and you will remain relevant for a long time.

Marketing materials that tell short stories have been more popular than ever. Popular culture has been embracing things like Vine, which popularizes videos only seconds long that tell a full story with no fluff. Short, quick advertising is very effective in grabbing attention just long enough to tell a story about your product. Infographics that cleanly display information and statistics are growing in popularity. It can be very effective to show a few pie charts and graphics with interpretations of that information filling in the margins. Cleanly presented information that can be taken in at a glance is a huge trend of 2014.