How An Internet Marketing Firm May Assess E3

Posted by Hadraj Youssef On Tuesday, July 8, 2014 0 Comments
By Bob Oliver


It is during this week that E3 will be held. It will have the attention of many people who simply love technology, regardless of whether this is related to video games, computers, or what have you. No matter what the case may be, E3 is popular but one has to wonder - and maybe an Internet marketing firm will agree - if the event in question is needed as much as it was back in the mid-90s when it debuted. Here are a few factors to keep in mind.

For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.

Is the event known as E3 still as noteworthy as it once was, though? I'd like to direct you to 1995, when E3 made its debut before it went on to become the monster of sorts that we know it as today. During 1995, social media was very much a young concept and, as a result, Facebook and Twitter were not available. What this meant was that if companies wished to distribute news, they needed other platforms to do so. E3, for them, was the most important platform of all.

I still think that E3 has worth, though, and I am sure that firms along the lines of fishbat would be able to agree. Keep in mind that companies have fans and these individuals will expect some of the biggest news to come out of E3, which is a fair point to make. While many companies may not have large-scale press conferences to benefit from, this does not mean that they do not have presences. In fact, the ability to go to E3 can benefit many companies, which any Internet marketing firm can attest to.

Keep in mind that Nintendo is one of the companies that will not have its own press conference at E3. While many people may believe E3 to be the kind of event that requires conferences of this magnitude, Nintendo will take its efforts into the digital realm. To say the least, this is a rather unorthodox move but given the fact that no other company is doing something similar to Nintendo Direct, it makes sense. Even still, Nintendo will be at E3 in some form, so to say that the event lacks worth would be something of a fabrication.




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