Social media is becoming bigger and bigger every single day. If you have a business, website or online store you need to be on social media, especially Facebook. Facebook is one of those platforms that allows you to connect with millions of people with a click of your mouse. The best part about Facebook is that it offers many tools and resources to reach people faster and easier. This article is all about how to help you market using this platform.

We recommend that the first thing you do is setup your very own Facebook page and you make it look professional to match your business's image. It only takes a few minutes to do and the benefits of having your own business page are unlimited. If you can be sure to have a great cover and image of yourself or your brand to make sure people instantly recognize it.

Now, let's talk about what type of content should you be posting. The reality is that you want to mix it up between promotional content and value based content. Value based content can be tips, information or content that provides free value and information to your followers. The more value you provide the more likely you'll be to grow your network.

Another thing you can do to create a tighter community of prospects or customers is using a Facebook group. A group will help you connect a little deeper with your audience and be able to assist people in a more personal way. Groups can grow into the thousands and if you know how to do it right you can really explode your business.

Hopefully by now you see that Facebook can be used in many different ways, we didn't even talk about paid marketing but you should start in the beginning. Once you get the hang of working your Facebook page and providing value you can move on to bigger promotions. We hope this article serves it's purpose and helps you build that following you want and helps you get more traffic for your business.