Global Mobile Ad Revenue Doubles In One Year To 19.3 Billion

Posted by Hadraj Youssef On Friday, August 22, 2014 0 Comments
By Noman Ali


Companies are noting significant growth when it comes to investing in mobile ads. They feel it has the potential for massive growth in the present and the future. With so many smart phones hitting the market, there are a lot of potential customers who are ready to accept and read through numerous mobile ads. The potential is endless and a lot of companies are buying into the concept to start making a positive change in their bottom line.



Companies have started to note an increase in how much they are earning from these mobile ads. They believe the revenues have doubled since last year because of how much is being put into the ads. The Interactive Advertising Bureau did a study and found the revenue has doubled since last year and is still trending upwards right now. This growth is not going to be stopping anytime soon because more and more companies are diving head first into this market.

Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.

This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.

These ads are constantly being tweaked to gain more out of the market and this progress will not be slowing down any time soon. The entire industry is valued at $500 billion when it comes to the market. Yet, the growth that is taking place at the moment is definitely causing many people to stop and wonder how good mobile ads really are.

A lot of companies are stating they are getting massive returns from mobile ads and this is causing them to pour more money into these ads. The more they make, the more they are willing to trust mobile ads as a source of income for them in terms of advertising.




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