Google Launches Phone Call Tracking For Webmasters

Posted by Hadraj Youssef On Tuesday, October 14, 2014 0 Comments
By Ayub Yusuf


Walmart has just launched its new Savings Catcher, a killer app that is possibly the best thing to come to the sphere of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best rate guarantee is not exactly revolutionary. The "lowest prices, anytime" mantra has been a part of Walmart's central philosophy since the 60s, and the idea that buyers are price conscious has been present for as long as money has existed.



Webmasters can add a little code to their site which will enable them to track whether calls were made by users who clicked on a phone number. In addition, the code makes it simple for webmasters to track users who dial the number manually too.

It manages this by providing a special Google forwarding number, instead of the regular number for the company. Whenever a user clicks on an ad, Google will dynamically create a phone number which can be traced back to the ad, page, and keyword that led the purchaser to the site. This number can be seen for up to 90 days, and is applied in reports to establish what generated the call.

These are the only countries that have Google forwarding features offered at this time. If the Google forwarding feature rolls out in other countries then it is likely that the call tracking feature will also be made usable in those territories.

Users are giving up a lot of sensitive details when they utilize the app, but they're unlikely to mind considering the cash savings, convenience, and flexibility of the method. This is something that really makes shopping better for buyers.

While this innovative facility is definitely a boon for webmasters, it is crucial to note that the facility does not support tracking of the actual call itself. So, if a company owner needs to realize if a call actually results in a sale they will need to use a different tracking system to find that out. The good news is that there is a lot of applications out there that can fulfil precisely that function for your business.




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