By Jennings Ray
Where is the line between email marketing and spam? If you are taking the time to set up an email marketing attack, it is important that your message is clearly heard. Keep your messages interesting, and your customers will continue to read your emails. The tips that follow will help you craft an email marketing strategy that is both interesting and profitable.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Email marketing is a great tool for selling your product, but only if you keep sales in mind. That means that every single email should bring readers closer to buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
To get what feels like a personal touch, occasionally try and mix up what your format is. For instance, if you usually send HTML emails, try using text format for a change. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.
You can get lists of people interested in emails by offering a subscription option on your website. Make sure you also have this option located on your website so that they can sign up, as well.
Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don't wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.
Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.
You might want to consider following up to your clients with some type of surprise bonus that you are providing them. Include a link on your email that tells them to click on it. The concluding postscript could inform them that they can get all the details on this by clicking on the provided link.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Email marketing is a great tool for selling your product, but only if you keep sales in mind. That means that every single email should bring readers closer to buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
To get what feels like a personal touch, occasionally try and mix up what your format is. For instance, if you usually send HTML emails, try using text format for a change. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.
You can get lists of people interested in emails by offering a subscription option on your website. Make sure you also have this option located on your website so that they can sign up, as well.
Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don't wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.
Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.
You might want to consider following up to your clients with some type of surprise bonus that you are providing them. Include a link on your email that tells them to click on it. The concluding postscript could inform them that they can get all the details on this by clicking on the provided link.
About the Author:
Perhaps you've considered email marketing tips before. In reality, smart email promotion is one of the one most effective methods to create relationships with customers.
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