By Arthur Williams
If you've been on the Internet for any length of time, you've seen more than a few memes as well. Some of the most popular examples include Grumpy Cat and the Dramatic Chipmunk, but there are many recent examples that you might have seen your Facebook friends or Twitter followers share. Did you know, though, that they can be used by businesses as well? Before you get ahead of yourself, here are a few myths that online marketing companies can share. This information may prove useful for your own marketing purposes, too.
"Memes haven't been around for long." Seeing as how memes come and go in terms of popularity, it's easy to think that they, as a whole, are new. This isn't exactly the case, as there are certain examples that go back even before the Internet age. Names like www.fishbat.com can tell you that the term "meme" was created by Richard Dawkins in 1976, the term in question referring to how information spreads. Memes might even date back earlier, but this is information that most people don't know.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes are meant for fun, not business." Who's to say that they can't be used for both? Depending on the business you run, it's entirely possible to make memes part of your social media strategy. In fact, it's recommended that you do so, provided they're applicable, as these images and videos tend to generate more engagement. As long as they tie back to your offerings, then the memes in question will prove effective.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
"Memes haven't been around for long." Seeing as how memes come and go in terms of popularity, it's easy to think that they, as a whole, are new. This isn't exactly the case, as there are certain examples that go back even before the Internet age. Names like www.fishbat.com can tell you that the term "meme" was created by Richard Dawkins in 1976, the term in question referring to how information spreads. Memes might even date back earlier, but this is information that most people don't know.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes are meant for fun, not business." Who's to say that they can't be used for both? Depending on the business you run, it's entirely possible to make memes part of your social media strategy. In fact, it's recommended that you do so, provided they're applicable, as these images and videos tend to generate more engagement. As long as they tie back to your offerings, then the memes in question will prove effective.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
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