As you probably know, the reason that Google does updates to their algorithm is to make sure that people are not able to game their system. Although they do have a vested interest in providing high-quality websites for people that are searching for information, it is also in their best interest to eliminate millions of possible duplicate websites that are simply trying to make money with their search engine.



You should also have a sitemap, and only use unique content with every post that you make. Off-site optimization pertains to building links to your site that can help push you up in the search engine rankings. By doing this, you can quickly find yourself with page-one rankings if it is done the right way. Here is the best backlink strategy that you can use to ensure that you will get top rankings on the search engines.

Although blasting links still might work with high authority sites, if you want to rank your own site, you need to use high quality links. If you can get a link from an authority site pointing at your website, even if it is brand-new, the page rank of that website will help boost it to the top.

Finally, you need to add some high PR backlinks to your website. These can come from either follow or no follow links. They follow link means that the link is passing link juice to your website, helping it to move up in the search engines. A no follow is theoretically not passing any link juice, but depending upon the website, it may actually be providing help based upon its authority.

Therefore, if you can get several high PR high authority back links pointed out your website, even if they are no follow, it will still help you in your search engine rankings, sometimes all the way up to page-one.