If you advertise your business through mobile marketing, it is very important to use methods that are up to date. New mobile devices are made available on the market all the time and your campaign will remain relevant as long as you adapt to new technologies and features.



Making very short video clips, ranging from four to six seconds, will be big this year. Put on a continuous loop, these images will need to be interesting enough to keep the attention of the customer long enough for them to consider going to your site. Depending on your product or services, it may be funny or serious. The key is that it hold the eye of your customer.

Consumers are likely to use their phone so they can compare prices. It is not unusual to see customers doing some comparison shopping with their phones inside a store. If you can afford to offer a few products below what they retail for in other stores, make sure you feature these products in some ads. Developing your affiliate program is another good way to make sure your products show up on price comparison websites that shoppers are likely to check before making a purchase.

Similarly, the trend toward focusing content to those in a specific geographical location is growing rapidly. There is simply no need to waste advertising dollars and annoy your customers who are nowhere near the live event you are sponsoring. By targeting the people most likely to go, it increases the effectiveness of the entire campaign.

Keeping up with trends is something that every business owner must do. Then, they can figure out which ones are most relevant to making their business successful. Mobile marketing is one of the best ways to reach cell phone carrying customers. Knowing the best strategies that are working for others will help you make the most of your mobile marketing efforts. These trends are all about making it easier to stay in touch with them.