By Jayn Mangayao
4th Generation Communications is one of the industries leaders in Internet Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as quickly as possible.
We are living in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of business owners fighting for customers attention is skyrocketing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising like banners, text advertisements, and images. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. In most cases we cannot force our clients to click on our video to watch it, it is totally up to them.
2 Things That May Get Your Clients To Click On Your Video
There are two crucial aspects you have got to get right to increase the likelihood of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under one minute will get played more frequently than a video that's two to three minutes. Although three minutes may not seem like a very long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day-to-day activities that they forget things like brand naming. This is a vital aspect of your marketing efforts and should be taken seriously, because in the end it will skyrocket your ROI.
We are living in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of business owners fighting for customers attention is skyrocketing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising like banners, text advertisements, and images. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. In most cases we cannot force our clients to click on our video to watch it, it is totally up to them.
2 Things That May Get Your Clients To Click On Your Video
There are two crucial aspects you have got to get right to increase the likelihood of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under one minute will get played more frequently than a video that's two to three minutes. Although three minutes may not seem like a very long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day-to-day activities that they forget things like brand naming. This is a vital aspect of your marketing efforts and should be taken seriously, because in the end it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
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