Facebook has become one of the biggest websites on the internet, millions of people are on the popular social network each day which makes it a perfect place to build a targeted audience for any company, product or service. If you have a business then you know how important leads can be, which is why having a targeted source for traffic is important.

If you already have a Facebook business page follow these tips. You will win kudos from your customers when you take the time to reply to their wall comments or questions. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply right away, particularly if the posting included a complaint or customer service request.

One of the things you should be doing on Facebook is taking full advantage of the different tools they have available. Those tools can be a powerful asset to your marketing efforts. Using Promoted Posts, Facebook Offers and PPC campaigns can help reach a bigger audience twice as fast.

Now the look and feel of your Facebook business page is important. Things like having custom tabs that can be frequently asked questions, video tutorials or external links to other websites. Your page should have a professional look and feel, which is why we strongly recommend you get a good design for your header image so visitors instantly recognized your brand.

If you are planning to use PPC to attract new fans target other popular fan pages from your same niche. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you. Many people and small businesses from with all different kinds of lifestyles are using Facebook as their platform to build a large targeted following very quickly. Hopefully these tips help you do the same for your business.