A big development, and good news for users, has emerged from the Twitter headquarters today. They have announced that all users will now be given access to their analytics system. This information was previously limited to advertisers.

The data is quite wide ranging and will offer lots of new options for Twitter users. For example, it allows users to see impressions, clicks, tweet activity, re-tweets and the engagement rate. This can help users to improve their account and profile, as well as aiding them in pursuing their online goals (connecting with the audience they want to reach).

These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.

However, what people forget is that the sheer volume of tweets that the average Twitter user is exposed to means that there is a very high chance that your messages will be missed. It is important that brand owners use second-chance tweets to increase the visibility of their messages, and try to schedule posts throughout the day, so that their content is not drowned among all of the other tweets that come through.

To begin with, since Twitter has now released this whole new update people can see how far their tweets go. It will be telling you more about how your tweets are performing in comparison to all the others.

Personally, I feel this is not as helpful as it can be for companies or celebs that use Twitter on a daily basis. It can really help companies see what kind of target they should be going after, it really can help with the whole business area, but for just a normal person not so much.