By Robert Sutter
With 2015 upon us, it's clear that marketing is going to be a strong cornerstone of business in general. Just about any Long Island advertising agency can agree with such a sentiment, and their practices are most likely going to shift before this year is out as well. However, one has to wonder what the biggest trends of 2015 are going to be. In order to better understand what these points are all about, here are 3 of the biggest trends to take into account.
One of the trends to look to in 2015 - and other marketing experts will agree - is the increase in engaging content. As time goes on, more and more businesses are going to throw their hats into the proverbial ring, meaning that it is that much more important for them to produce what their audiences would like. Whether it's in the form of articles or what have you does not matter. What does hold weight, though, is the fact that content has to be created in the long term.
Another one of the many changes that a Long Island advertising agency may observe, in 2015, is an increase in hashtag usage. It's something that I have observed in multiple fields, whether it's sports channels, television programs, or what have you. Hashtags are designed to spur engagement, regardless of the topic being discussed. Expect to see the prevalence of hashtags go up, which is a point that authorities along the lines of fishbat can support.
The expansion of different networks will be another marketing trend to focus on. As most of us know, the most common platforms include Facebook and Twitter; this does not mean that these are the only ones to be used during 2015. In fact, with the rise of other channels like Tsu, it's clear that marketers will have to create new content or re-purpose older content for those very websites. The act of reaching out to others has changed, which is a point that very few can overlook.
It's clear that marketing, as we know it, is going to change as we move further into 2015. A year of change is upon us and the change in question is an element that has to be embraced by those who understand how to change their efforts. Marketing cannot stay the same way for an extended period; otherwise, fewer returns are going to be seen. Hopefully the aforementioned trends show where things may be moving and how work can be more effective.
One of the trends to look to in 2015 - and other marketing experts will agree - is the increase in engaging content. As time goes on, more and more businesses are going to throw their hats into the proverbial ring, meaning that it is that much more important for them to produce what their audiences would like. Whether it's in the form of articles or what have you does not matter. What does hold weight, though, is the fact that content has to be created in the long term.
Another one of the many changes that a Long Island advertising agency may observe, in 2015, is an increase in hashtag usage. It's something that I have observed in multiple fields, whether it's sports channels, television programs, or what have you. Hashtags are designed to spur engagement, regardless of the topic being discussed. Expect to see the prevalence of hashtags go up, which is a point that authorities along the lines of fishbat can support.
The expansion of different networks will be another marketing trend to focus on. As most of us know, the most common platforms include Facebook and Twitter; this does not mean that these are the only ones to be used during 2015. In fact, with the rise of other channels like Tsu, it's clear that marketers will have to create new content or re-purpose older content for those very websites. The act of reaching out to others has changed, which is a point that very few can overlook.
It's clear that marketing, as we know it, is going to change as we move further into 2015. A year of change is upon us and the change in question is an element that has to be embraced by those who understand how to change their efforts. Marketing cannot stay the same way for an extended period; otherwise, fewer returns are going to be seen. Hopefully the aforementioned trends show where things may be moving and how work can be more effective.
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